“Arial, Verdana, Times New Roman, Calibri…”

 

Sounds familiar?

 

Typography is the art and technique of creating and arranging letterforms. This discipline of design has its roots in Calligraphy and the oldest verified Phoenician alphabet.

 

Today, we see unique Typography everywhere, from brands, movie banners to wedding invitations! It is fascinating how every stroke, spacing and size contributes to the making a beautiful font.  What you see as a finished product is simply the tip of the iceberg— “It takes a combination of passion, patience and perfection to craft these letterforms” Says Falguni.

 

Let the type obsessed Falguni and Minal take you through their ‘aha-moment’ when they first found love in designing the ABC. Get hands on with crafting your own unique letterforms and bring character into these characters!